AAF's MOST PROMISING STUDENT 2025 | 5x ADDY WINNER | VINYL COLLECTOR
"one mighty fine creative"
- My Mimi (after I gave her a Mother's Day card)
hi! I'm Horacio, I reinvent hearts and minds by cultivating disruptive visual narratives.
I'm a Honduran-born, Grand Rapids-based graphic designer and art director. I develop some damn good creative (source: trust me, bro). When I'm not chasing an insight, I am on my daily 3-mile run, hunting down the best cold brew in GR (I'll reveal my spot if you ask nicely), or jamming to Sabrina Carpenter (she just has that vibe you know...)
In the past year, I have pitched to the CMO of Adobe, been inducted as one of America's 50 Most Promising Students in Advertising, and cracked the code to my mom's enchilada recipe (HONDURAN baddies rise up!).
I once had a two-minute conversation with Jack Antonnof where I asked what his go-to Chipotle order is and raved about folklore by TSwift. Also my face has been on Times Square. See proof for all below, you doubting Thomas.
let's get in touch----->