TGFGC (Thank God for good content)!
In all seriousness, throughout the past year, content creation has become one of my favorite rediscoveries. After 2 years as a Social Media Ambassador at Calvin University, returning to content felt more like returning home.
This past year, I made posts that tripled typical engagement rates, stories that strategically outperform posts, and reels that (I hope) make people giggle.
Content below is from my time as a Content Specialist at Hoffer & Sheremet, Social Media Ambassador at Calvin, and full-time diva in my personal and hobby pages! Enjoy!
I had the privilege of managing the Hoffer & Sheremet Instagram page for most of 2025, which pushed me to be super-duper creative while having strict bounds/parameters!
I also run a fun little art page that I am starting back up postgrad (i drop my monthly playlist and doodle of the week there too!) She was my pride and joy in college so I'm looking forward to pick it back up!
The Stories Vault ™
Stories are my cream of the crop, which makes sense given that I love aestheticmaxxing.
I am a true believer that the right elements, timing, and tone in an IG story can be even more powerful than a post for messaging. Also, a perfect place to test new content pillars without committing!