We're Here Because You're Here:
Welcome Week is Calvin’s orientation program for first-year students. After officially renaming their specialized programs under the “welcome” verbiage, I reimagined the program's visual identity. This project's responsibilities included the main logo, t-shirt and merch design, and the online program (via website).
I was also privileged to serve as the Orientation Intern for International Welcome, allowing me to pour into 15+ Orientation Assistants of color!
I [embodied] welcoming 900+ freshmen to Calvin...
via Welcome Week, a thoughtfully designed cross-platform experience.